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Fashion Business
Customers, pricing, costing, marketing and building a business that lasts.
Fashion Business18 July 2026 · 5 min read
The Real Cost of Starting a Fashion Brand
The real cost of a fashion brand is not one number. It is a set of categories, most of them invisible until you meet them. A framework for thinking about what it takes to begin.
Fashion Business12 July 2026 · 3 min read
Before You Spend a Rupee: The Questions Every Fashion Startup Must Answer
The questions to answer before you buy fabric or book a factory. A founder's checklist that separates a real fashion business from an expensive hobby.
Fashion Business5 July 2026 · 3 min read
Instagram for Fashion Brands: What Actually Works
A practical Instagram approach for new fashion brands: content that sells, a visual identity that sticks, and the difference between vanity metrics and real customers.
Fashion Business8 May 2026 · 3 min read
How to Price a Garment: Costing Basics from the Factory Floor
How to build a garment's cost from the ground up (fabric, trims, CMT, overheads and wastage) and turn it into a price that actually leaves you a profit.